“Marketing should touch and influence every part of your. In turn, marketing must be directly influenced by your customer.”
So what does this mean? Well, let’s look at this in its individual parts. Marketing should influence every part of your business, this means everything from how you answer the phones to what your sales material includes, to when you invoice and what an invoice includes. So marketing must have a say in everything that your business does and sells. And in turn, marketing must be directly influenced by your customer, this simply means it is vital that you understand who your customers are and what they want and need. Once this is understood, it is then the role of marketing to ensure the business provides everything the customer wants. If we consider this in terms of digital marketing, we must ensure that our messages are received, understood and actioned by our target market. Don’t forget that we offer a free consultation so we can discuss this further and ensure that you get this important element working well for you.