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Using Video Marketing Effectively Post-COVID-19

5 Top Tips 

As the world recovers from the enormous impact of COVID-19 both on our health but also our wealth. As businesses begin the task of reopening, rebuilding, and adapting, it is vital that you keep your customers and clients informed and engaged throughout the periods of change.  Here are 5 top tips to help you turn this time and process into an effective selling tool.

  1. Some businesses still unsure if Video Marketing works, but did you know, according to Hubspot, 81% of businesses use video as a marketing tool, and that’s up from 63% over the last year. Even Google have stated that 6 out of 10 people would rather watch online videos than television. So our first tip is simple – Use Video Adverts.

 

  1. Select the right social platforms for your business and your market sector. 45% of Twitter users want to see more videos from celebrities (Twitter). Over 1.9 billion people use YouTube. That’s about one-third of the internet (YouTube).

 

  1. Still not sure? A Facebook executive predicted that their platform will be all video and no text by 2021 (Quartz). Let your customers know what is happening, simple information videos don’t need to be epic movies or come with a heavy price tag. Plus, people want information quickly. 75% of all video plays are on mobile devices according to eMarketer.

 

  1. If you have special offers during the period of change, using dynamic informative videos with a clear call to action, that’s a phone number, a discount code or a dedicated landing page. Insivia found that viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.

 

  1. Where possible wrap your announcements around a dedicated campaign, this doesn’t have to break the bank, in fact far from it as the ROI on video campaigns will outperform anything else. 92% of users watching video on mobile will share it with others (Wordstream). Also use the targeting tools that allow you to hit a specific demographic.

 

To help companies rebound and maximise their opportunities we are offering 50% OFF our most popular Video Adverts During the Month of July 2020.

 

That means you can have a bespoke Video Advert from less that £70. For more information and to see how we can help you call 0151 321 0711

Take a look at some examples here:

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