BLOG

USP vs UPB

USP vs UPB

Home / Blog Businesses can get wrapped up looking frantically for what makes them different from their competition. This often takes the traditional and predictable form of USP Unique Selling Point. We have all seen the brainstorming sessions of someone filling a flip...

read more
Definition of Marketing

Definition of Marketing

Home / Blog "Marketing should touch and influence every part of your. In turn, marketing must be directly influenced by your customer." So what does this mean? Well, let's look at this in its individual parts. Marketing should influence every part of your business,...

read more
Consistency of Supply

Consistency of Supply

Home / Blog Have you ever felt cheated or frustrated when you have a meal in a nice restaurant but look at the size of your portion compared to the table next to you? Well this frustration can occur in all sorts of situations within a your business, and unless you are...

read more

Latest News