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Using Video Marketing Effectively Post-COVID-19
Home / Blog 5 Top Tips As the world recovers from the enormous impact of COVID-19 both on our health but also our wealth. As businesses begin the task of reopening, rebuilding, and adapting, it is vital that you keep your customers and clients informed and engaged...

WIIFM
Home / Blog Your customer has so many choices, where to buy from, what to buy, whilst asking the questuon "am I getting value for money", the list can go on and on. And all with a level of uncertainty, asking the question "have I made the right choice". So as...

USP vs UPB
Home / Blog Businesses can get wrapped up looking frantically for what makes them different from their competition. This often takes the traditional and predictable form of USP Unique Selling Point. We have all seen the brainstorming sessions of someone filling a flip...

Definition of Marketing
Home / Blog "Marketing should touch and influence every part of your. In turn, marketing must be directly influenced by your customer." So what does this mean? Well, let's look at this in its individual parts. Marketing should influence every part of your business,...

Consistency of Supply
Home / Blog Have you ever felt cheated or frustrated when you have a meal in a nice restaurant but look at the size of your portion compared to the table next to you? Well this frustration can occur in all sorts of situations within a your business, and unless you are...