USP vs UPB

USP vs UPB

Blog Home / Blog USP vs UPB Businesses can get wrapped up looking frantically for what makes them different from their competition. This often takes the traditional and predictable form of USP Unique Selling Point. We have all seen the brainstorming sessions of...
Definition of Marketing

Definition of Marketing

Blog Home / Blog Definition of Marketing “Marketing should touch and influence every part of your. In turn, marketing must be directly influenced by your customer.” So what does this mean? Well, let’s look at this in its individual parts. Marketing...
Consistency of Supply

Consistency of Supply

Blog Home / Blog Consistency of Supply Have you ever felt cheated or frustrated when you have a meal in a nice restaurant but look at the size of your portion compared to the table next to you? Well this frustration can occur in all sorts of situations within a your...